From C. Reid
They are definitely trying to sell this movie to middle class, middle aged or college/ high school
men from the ages 13 to 30 that likes sports. This demographic is targeted because the movie is
rated PG-13 and also it comes in an unrated version for older people in college or high school.
Religion or political views won't play a major factor to the watchers of the movie unless they are
older. The model is also placed in a stadium equivalent to a college football stadium, this will
attract the college aged men to watch the movie. Their statement on the poster “keep your eyes
on the ball” helps give the targeted sexual orientation of the men being straight.
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