Before you begin identifying the target demographic, examine the product. What is the ad selling? Who is promoting it? After you have conducted your research (e.g. about the product), let's discuss who the target demographic is. What does the visual image suggest? What do you see here?

1. Woman
2. Football
3. University (e.g. Blue Mountain State)

Look at how the woman is positioned. What does this position suggest? What is she doing ith her hair?

What about the text? "It's all about the scoring." How is the text relative to the way the woman is positioned and to the football?